Advertising and integrated brand promotion book
Practice Test Bank for Advertising and Integrated Brand Promotion by O'Guinn 5th Edition
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Thomas C. O'Guinn, Ph. O'Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing. He has never owned a mini-van.
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Chris Allen, Ph. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers' attitudes. He received his Ph. Richard J.